Disruptive Innovations & Blue Ocean Strategy Final - BPlanExperts

CHARACTERISTICS OF DISRUPTIVE INNOVATIONS • Not all innovations are disruptive, even if they are revolutionary. • Usually done by industry outsiders (e.g.: Entrepreneurs & Startups) • Ideally created by small teams looking at a niche segment. • Starts as a low-end product or service but quickly improves. • Initially poses little to no threat but eventually kills the competition