Disruptive Innovations & Blue Ocean Strategy Final - BPlanExperts

VS SUSTAINING INNOVATION DISRUPTIVE INNOVATION Improve performance of established products Meet demands of mainstream customers & cater to the major markets Vary in difficulty. Cost, time etc. Usually opted by established firms and market leaders Based of Competitive Advantage (Michael Porter) Focused on profitability & efficiency Generally, underperform initially in mainstream markets Initially valued by fringe / new / niche customer segments Cheaper, Functional, Convenient & Reliable compared to their counterparts Usually created by industry outsiders, startups, small firms Completely new value network for the customer aimed at disrupting the market Focused on reliability, functionalities and convenience