Disruptive Innovations & Blue Ocean Strategy Final - BPlanExperts

1: RECONSTRUCT MARKET BOUNDARIES HEAD-TO-HEAD STRATEGY BLUE OCEAN STRATEGY • Focus on rivals within industry • Focuses on competitive position within strategic group • Focuses on better serving the buyer group • Focuses on maximizing the value of product or service offerings within the bounds of its industry • Focuses on adapting to external trends as they occur • Looks across alternative industries • Looks across strategic group within industry • Redefines the industry buyer group • Looks across to complementary product and service offerings • Participates in shaping external trends over time