MotionMedia - Sample Digital Agency Business Plan

2 © BPlanExperts.com Contents EXECUTIVE SUMMARY .................................................................................................................................. 4 COMPANY SUMMARY ................................................................................................................................... 7 PRODUCTS & SERVICES ................................................................................................................................. 9 BUSINESS MODEL........................................................................................................................................ 14 MARKET RESEARCH..................................................................................................................................... 19 INTERNET INDUSTRY SNAPSHOT .............................................................................................................................20 GRAPHICS DESIGN INDUSTRY..................................................................................................................................24 KEY SUCCESS FACTORS FOR OPERATORS IN THE INDUSTRY.................................................................................................. 26 CURRENT WEB MARKET ..........................................................................................................................................29 WEB SITE HOSTING ANALYSIS .................................................................................................................................30 COMPETITOR ANALYSIS...........................................................................................................................................30 TOP DESIGN FIRMS (COMPETITORS) ..................................................................................................................................... 31 US ECOMMERCE TRENDS ...................................................................................................................................................... 32 SMALL & MEDIUM BUSINESS IT SPENDING.............................................................................................................39 STRATEGY & IMPLEMENTATION................................................................................................................. 44 MARKET SEGMENTATION & TARGET MARKET STRATEGY ......................................................................................44 SWOT ANALYSIS .......................................................................................................................................... 45 MARKETING STRATEGY SUMMARY............................................................................................................. 47 MARKETING STRATEGY ............................................................................................................................... 50 STRATEGY PYRAMID................................................................................................................................................52 WEB PLAN SUMMARY................................................................................................................................. 53 VALUE PROPOSITION...............................................................................................................................................55 COMPETITIVE EDGE.................................................................................................................................................55