MotionMedia - Sample Digital Agency Business Plan

28 © BPlanExperts.com • As of January 2002, approximately 55 million American adults go online from work, up from 43 million in March 2000. Fifty-five percent of those with Internet access at work went online on a typical day in 2001, compared to 50% in 2000, and many were going online more frequently throughout the day than they had in 2001 (Pew Internet & American Life). • Worldwide spending for on-line advertising will reach $15 BILLION by 2003 (Forrester). • According to J.D. Powers & Assoc., about 50.5 million cars have been sold over the Internet. • On-line grocery sales to reach $10.8 BILLION by 2003 (Forrester). • According to a study by the Consumer Electronics Association (CEA), 22% of US consumers shop online from work in 2002, compared with only 12% in 1999. A quarter of those who shop online at the office claim they do so because of the faster connection speed (Source: eMarketer). • Once a haven for the upper-middle class and well educated, the Internet will be home to mainstream America when the newest Net users get wired. Most of them make less than $50,000 annually and almost half didn't go to college (Intelliquest). • When it comes to increasing consumer awareness of brands, on-line banner ads are just as effective as a 30-second TV commercial (Ipsos-ASI) • By 2001, small businesses (1-99 employees) will spend in upwards of $22 billion to either gain an Internet presence or improve their existing efforts. This number is up from $12 billion in 2000 (Activemedia Research). • Small and home-based business' Internet usage is at approx. 81%, this is an increase from only 26% usage in 1996. It is estimated to reach almost 95% by the year 2004 (IDC Research). • Total U.S. business Information Technology (IT) expenditures for 2000 are $119.1 billion and will reach $285 billion by the year 2003. The year 2000 will also be the first year that U.S. businesses spend more of their total IT expenditures on Web-related services than on IT hardware (IDC Research). • Currently, the total number of online users in the U.S. is 107 million, by 2004 that number will grow to 210 million (IDC Research). • E-commerce revenue will reach nearly $6.8 trillion by the year 2004, up from $48.6 billion in 2000 (Forrester Research Group).