MotionMedia - Sample Digital Agency Business Plan

44 © BPlanExperts.com STRATEGY & IMPLEMENTATION MARKET SEGMENTATION & TARGET MARKET STRATEGY Motion Tree Media Inc. has three distinct customer groups for their B2B engagements which they will concentrate on: • Large Corporates • Small and Medium Sized Organizations • Entrepreneurs Each of the segments has distinct strategies in place. Large corporates ideally look for qua lity over price and requires a long term relationship building. The volume of work increases exponentially as the relationship grows stronger. For small and medium business it is important to strike a balance between the price and the quality. The volume of work is large in quantity as the numbers of firms in this sector are huge, but the volume from a single entity definitely is less compared to the large corporates. Entrepreneurs are a very lucrative sector to tap into. The competitive edge in this sector is mainly due to price. Entrepreneurs often take a phased approach towards any kind of investment but a long term relation with a successful entrepreneur acts beneficial in the long run. MARKET SEGMENTS • Large Corporates • SMB • Entrepreneurs KEY STRATEGIC METRICS • Price • Quality • Network • Service • Relationship • Customer Centric Goals STRATEGIC INITIATIVES • Attractive Portfolio • Aggressive Marketing • Excellent Service • Quality Assurance • Promotions & Freebies • Customer Retention Programs