MotionMedia - Sample Digital Agency Business Plan

47 © BPlanExperts.com MARKETING STRATEGY SUMMARY Motion Tree Media Inc. will initially focus almost exclusively on small companies looking to develop an Internet presence for the first time. It will market its services to small business owners as a step-by-step process, initially starting out with a comprehensive website and a blog, then gradually improving and adding to the site and supporting its entire marketing efforts. Although it plans to engage with clients who simply need an online presence and nothing more, the most important and sought after clients will be those business owners who are ready to use the internet as part of their marketing strategy and are looking at implementing an exhaustive internet strategy. These clients will traditionally need one of the following services: • Web Development & Design • SEO Campaigns • Print Graphics • Logo Design MARKET SEGMENTATION Motion Tree Media Inc. has three distinct customer groups which they will concentrate on: • Large Corporates • Small and Medium Sized Organizations • Entrepreneurs