MotionMedia - Sample Digital Agency Business Plan

52 © BPlanExperts.com STRATEGY PYRAMID In defining the strategy of the company, the strategy pyramid is being used to segment its key stages. Strategy – The strategy provides focus on market and consumer needs. For the company its marketing strategy will focus on the following • Create the product & service differentiation between Motion Tree Media Inc. with other similar products and services • Highlight the advantages of Motion Tree Media Inc. over its competitors • Create brand awareness about the product and services • Enable user experience that relates to building a trust between the consumer and the company • Use of existing user base & network to capture or help capture the market Tactics – Tactics will define the key marketing operations that need to be carried out. • The advantages of Motion Tree Media Inc. as a service provider • Robust business processes • User friendliness & Convenience • Comprehensive solution provider • Use of reseller initiative to engage customers to market the products and packages Programs – To increase brand awareness and market its product the company will undertake the following; • Effective use of social media • Post marketing literature to target consumers • Press releases in key newspapers informing consumers about the merits of the product • Advertise through the electronic media and social networks to increase brand awareness • Maintain & popularize product blog Strategy • Creativity • Quality • Awareness Tactics • Competent Team • Aggressive Marketing • Customer Support Programs • Internet Advertising • Social Media • Lead Generation • Brand Building