MotionMedia - Sample Digital Agency Business Plan

59 © BPlanExperts.com RISKS & MITIGATION The company recognizes that it is subject to both market and industry risks. We believe our risks are as follows, and we are addressing each as indicated. • Start-up Company – Motion Tree Media Inc. is exposed to several risks associated with being a start- up company. We feel that we can overcome these with our experience in the industry and by quickly establishing desired relationships. • Security - Security is a major issue, but all features provide security options. The security features would be rigorously tested and certified by providers like Verisign, eTrust etc. Motion Tree Media will also ensure secured policy in operations, use of security enhanced security technology and initiatives taken to ensure secured development of the platform as well as operations with regular monitoring and enhancements • Legal – Intellectual Property poses the highest risk in case of a product based startup. Signing user agreement would be needed to mitigate this risk. • Technology Risk - The technology industry has always been volatile. The rate of obsolescence of tools and technologies are very rapid and so is the advent of newer concepts and technologies. Motion Tree Media plans to appoint a special team to keep a watch on the market trends and quickly build the capability inhouse without losing any opportunity. • Operational Risk – The progression in Motion Tree Media ’s brand can be achieved through high quality deliverable and repeat clients or client referrals. So it is important for Motion Tree Media to treat each project with utmost important right from the start irrespective of size and value. In