Cafe Touba - Sample Coffee Shop Business Plan

20 ©BPlanExperts.com Strengths - The founder has set up three restaurants in the past with a great deal of success. - European cuisine is very popular in the US. - The financial district is the ideal place for a high end restaurant. - The target segment has been clearly identified based on research conducted by the founder. Weaknesses - The financial market is yet to recover from recession and may impact footfalls. - Access to capital is an issue, especially as this is a capital intensive business. - A number of licenses are yet to be received, which may cause delays to the operationalization of the restaurant. Opportunities - New York is the hub of global business and a restaurant located in its financial district has great locational advantages. - There are very few authentic Western European restaurants in the vicinity, thereby providing a great opportunity for Touba. - Success with this restaurant will provide Touba with an ideal spring board to expand across the US. Threats - Customer retention is the biggest issue for the services industry. - Existing players may change their strategy or offer additional benefits to retain customer loyalty. - As a capital intensive business a hike in interest rates will have a negative effect on the profitability of the restaurant.