Cafe Touba - Sample Coffee Shop Business Plan

26 ©BPlanExperts.com Phase 3 although aspirational, will see a global chain of restaurants being launched by the company. However, this will be dependent on the success of the previous phases. While, the long term strategic objective has been defined above, it is essential to define the micro level activities that Touba will need to engage in to accomplish Phase 1. The various tasks and activities involved in rolling out the business has been mapped under broad operational objectives, as shown below. In conceptualizing the décor, Touba has taken great care to differentiate itself from other restaurants in the target market segment. The décor will be European and the ambiance similar to what a global traveler can expect in Paris or London. Conceptualize and build the facility • Interior decor • Dining and bar • Kitchen Supply chain management • Procurement • Logistics • Preparation • On-floor service • Inventory control Recruitment • Chefs • Managers • Stewards • Bartenders • Marketing executives Marketing • Setting a marketing team • Design & develop ment of website • Advertisements (Offline, Online, PR)