Europa - Sample Cafe & Restaurant Business Plan

© BPLANEXPERTS.COM EUROPA CAFÉ & RESTAURANT 22 Operations Strategy Europa will take a phased approach to reach its final objective of building a global presence. It will launch its first restaurant in New York within the next three months. As part of Phase 1, this property will remain the flagship restaurant for Europa. In Phase 2, Europa hopes to build a pan US presence. It plans to start expanding within 18 months of successfully operating its flagship restaurant and over a period of five years create a presence across the major cities in the country. Phase 3 although aspirational, will see a global chain of restaurants being launched by the company. However, this will be dependent on the success of the previous phases. While, the long term strategic objective has been defined above, it is essential to define the micro level activities that Europa will need to engage in to accomplish Phase 1. The various tasks and activities involved in rolling out the business has been mapped under broad operational objectives, as shown below. Phase III Phase II Phase I