Europa - Sample Cafe & Restaurant Business Plan

EUROPA CAFÉ & RESTAURANT 5 © BPLANEXPERTS.COM Company Overview Europa Café and Restaurant (“Europa”), is being launched as a high end Western European cuisine restaurant, catering to the upper middle class segment of society. This top end restaurant will source the finest ingredients directly from Europe and wine from the best vineyards in France. Europa is founded and promoted by Thomas Scott. The founder brings in extensive experience and expertise of the food and drink industry. Mr. Scott has worked for some of the leading hotel brands in the world and has a strong team consisting of experienced chefs, marketing and guest relation executives to help set up the business. The founder has also formed strategic alliances with a logistics management firm to ensure that ingredients sourced from Europe are delivered on time. The restaurant industry is seeing an upswing in demand and to service this growing demand, the company will launch its service in New York before venturing into other cities at a later stage. The company will also if required, partner with other firms to facilitate the development, delivery and expansion of its services to the wider community. Objective The primary objective of this business is to replicate the essence of Europe in the heart of New York by ‐ Serving authentic Western European cuisines. ‐ Creating an old world ambience, similar to that of Europe. Vision “To set benchmarks in the food and drink industry and create a global brand that is synonymous with luxury and quality” Mission ‐ To be the best brand in the chosen segment. ‐ Be respected for the quality of food and service offered. ‐ Create a brand that will be recognized across the nation. Keys to success ‐ Quality of food. ‐ Customer focus. ‐ Aggressive marketing. ‐ Being a fair employer.