Graffiti - Sample Web Development Company Business Plan

MARKET RESEARCH The growth of this web & graphics design industry is huge; over the years it has grown almost by 30%. The web has become a tool for communicating, interaction and the growth of businesses. The growth of this industry can be attributed to people in this medium as a business tool to sell their goods or services. Advertising on the web is also a large ‐ scale industry, as advertisements in some form or another are available on every other page of a website. This World Wide Web is also used to offer advice on various products and services. With so many avenues available to business houses, advertisers, marketers and individuals, it is difficult to pass an opportunity such as the World Wide Web. The growth of this industry is spurred by the growth of large businesses trying to push their products and services to consumers and net users. Another factor that has influenced this growth is the decline of costs for creating and managing a website. The days when website creation was an expensive affair are gone. Nowadays, the cost of creating a site is not astronomical as it used to be. A large number of small web developers have also joined the game of web development and design industry. The advent of e ‐ commerce has also been a plus point to the growth of the web design and development industry. One great example of this could be the site eBay and amazon.com . These sites have changed the way people consume and buy or transact goods. © BPLANEXPERTS.COM WEB DESIGN MARKET The growth of this web & graphics design industry is huge; over the years it has grown almost by 30%. The web has become a tool for communicating, interaction and the growth of businesses. INTERNET GROWTH A study conducted by Jupiter Research anticipates that a 38 percent increase in the number of people with online access will mean that, by 2011, 22 percent of the Earth's population will surf the Internet regularly. The report says 1.1 billion people have regular Web access. For the study, Jupiter Research defined online users as people who regularly access the Internet from dedicated Internet ‐ access devices, which exclude cellular telephones. GRAPHICS DESIGN INDUSTRY The graphic design sector has enjoyed a strong period thanks to the growth in web design work, but the economic downturn is likely to see marketing and IT budgets slashed. The continued growth in the online sector and Australia's strong economic growth have meant good times for the graphic design sector. 15 | P a g e