Sample Non-Designed Business Plan

E-GROCERY SAMPLE BUSINESS PLAN 1 © BPLanExperts.com Table of Contents E XECUTIVE S UMMARY ........................................................................................................................... 3 S TARTUP R EQUIREMENTS ................................................................................................................... 4 C OMPANY O VERVIEW ........................................................................................................................... 4 V ISION ............................................................................................................................................ 4 M ISSION ......................................................................................................................................... 4 O BJECTIVES ..................................................................................................................................... 4 V ALUES ........................................................................................................................................... 5 P RODUCTS & S ERVICES .......................................................................................................................... 5 B USINESS M ODEL ................................................................................................................................. 6 C ATEGORIES OF B USINESS .................................................................................................................. 7 B USINESS P ROCESS ....................................................................................................................... 7 R EVENUE M ODEL ........................................................................................................................... 10 M ARKET R ESEARCH ............................................................................................................................ 11 USA D EMOGRAPHICS ...................................................................................................................... 11 E CONOMY OF USA ......................................................................................................................... 12 F OOD C ONSUMPTION IN USA .......................................................................................................... 14 I NDUSTRY F ACTS ........................................................................................................................ 18 I NTERNET U SAGE IN USA................................................................................................................. 20 E-C OMMERCE I NDUSTRY IN USA ...................................................................................................... 20 SWOT A NALYSIS ................................................................................................................................ 22 M ARKETING S TRATEGY ........................................................................................................................ 23 S ITUATIONAL A NALYSIS .................................................................................................................... 23 U NMET C USTOMER N EEDS .......................................................................................................... 23 O UR O FFERINGS ............................................................................................................................. 23 O FFERINGS TO S UPPLIERS ............................................................................................................ 23 O FFERINGS TO C USTOMERS .......................................................................................................... 24 M ARKET S EGMENTATION ................................................................................................................. 24 A DVANTAGE RELATIVE TO COMPETITION ............................................................................................. 25 M ARKET READINESS OF TECHNOLOGY ................................................................................................. 25 A DVERTISEMENT S TRATEGY .............................................................................................................. 25 N ATURAL S EARCH ....................................................................................................................... 25 P AID S EARCH - B Y PAYING FEW SITES TO FEATURE E B AY AS THEIR PREFERRED SPONSORED SEARCHES ........ 25 R ICH M EDIA - R ICH M EDIA / M ULTIMEDIA ADVERTISEMENTS FEATURED IN VARIOUS SITES . .................... 25 O PERATION S TRATEGY ......................................................................................................................... 26 O PERATIONS M ODEL ...................................................................................................................... 26 S TOCK IT YOURSELF MODEL .......................................................................................................... 26 O UTSOURCING WAREHOUSE MODEL :............................................................................................. 26 T IME SLOTS FOR DELIVERY ................................................................................................................ 27 H OWWE MANAGED OUR INVENTORY ................................................................................................. 28 F LUCTUATION INVENTORY ............................................................................................................ 28 L OT SIZE INVENTORY ................................................................................................................... 28