Rose Petal - Sample Florist Business Plan

© BUSINESSPLANEXPERTS.COM Rose Petals – Sample Florist Business Plan 3 C OMPANY O VERVIEW Rose Petal founded by Sarah Johnson, is a retail florist shop based in Huston Texas. In addition to retailing fresh flowers from the shop for walk in customers, the company will offer floral arrangements for weddings, funerals, parties and corporate events. There is a growing need for a high quality florist in the locality and Sarah Johnson sensing this business opportunity is keen to create a niche flower boutique, to serve the local community and also the wider Huston region. Flowers have the potential to express emotions, with the market span to cut across all demographic boundaries. Rose Petal will therefore, build strong links with event management firms, corporates, hotels and most importantly local residents. Rose Petal will have a dedicated toll free number for customers to place orders and believes that there is an opportunity for it to leverage the power of technology and make the process of buying and its delivery more simplistic. The company will set up its own dedicated website for customers to view designs, get updates and also place orders for specific products and services. The company hopes to make its presence felt by engaging with its target market through both online and offline mediums, i.e. by selling through the retail outlet and marketing products through the website. V ISION “To be part of every emotional moment in an individual’s life” M ISSION  To provide best in class quality flowers and customized floral designs  Ensure customer satisfaction at every stage  Create quality designs with unique presentation models  Be part of the local community K EYS TO S UCCESS  Sustained high quality if products  Value for money  On time delivery  Personal touch to every design O BJECTIVES The core objective of the venture is to sell high quality fresh flowers and their arrangements, through unique designs and strong customer relationship management