Rose Petal - Sample Florist Business Plan

© BUSINESSPLANEXPERTS.COM Rose Petals – Sample Florist Business Plan 7 I NDUSTRY A NALYSIS The US floral industry includes fresh cut flowers, cut cultivated greens, potted flowering plants, foliage plants and bedding/ garden plants. The segmentation is shown in the figure below: 6 Women remain major consumer of flowers. 79% of the market is held by women. 7 Of the total purchase of flowers, 14% of the purchase is been made during calendar occasion’s with the remaining being made during non ‐ c calendar occasions. 8 6 http://www.aboutflowers.com/about-the-flower-industry/industry-overview.html 7 http://www.aboutflowers.com/about-the-flower-industry/consumer-trends.html 8 http://www.aboutflowers.com/about-the-flower-industry/consumer-trends.html