MotionMedia - Sample Digital Agency Business Plan

16 © BPlanExperts.com The operations for Motion Tree Media are categorized into the following engagements: B2B Engagements • Lead Generation - Lead generation is a marketing term that refers to the creation or generation of prospective consumer interest or inquiry into products or services of a business. Leads can be generated for a variety of purposes - list building, e-newsletter list acquisition or for winning customers. Lead generation is generally generated through search engines, direct mail, email, or telephone. This activity includes: o Prospective Clients Search – Database building of prospective customers using social networks, business listings. Internet search, etc. o RFI – Scouting for proposals opportunities and respond to their RFP(Request for Proposals) or RFI(Request for Information) • Sales Pitch - In selling technique, a sales pitch is a line of talk that attempts to persuade someone or something, with a planned sales presentation strategy of a product or service designed to initiate and close a sale of the product or service. A sales pitch is a planned presentation of a product or service designed to initiate and close a sale of the same product or service. A sales pitch is essentially designed to be either an introduction of a product or service to an audience who knows nothing about it, or a descriptive expansion of a product or service that an audience has already expressed interest in. Sales professionals prepare and give a sales pitch, which can be either formal or informal, and might be delivered, in any number of ways. This activity includes: o Face to Face Meetings o Cold Calling Contacts from the Leads o Email Marketing Contacts from the Leads • Prospective Clients Search • RFI Lead Generation • Face to Face • Cold Calling • Email Marketing Sales Pitch • Demo • Mockups • Project Kick Off Contract