MotionMedia - Sample Digital Agency Business Plan

5 © BPlanExperts.com Given the experience and expertise of the founding team in both commercial Web development and business-to-business sales, it is believed that it can offer a unique and superior service to small business owners, in comparison to what is currently available. VISION “To provide best in class web design & development services in a manner that is simple, efficient and cost effective to our target audience.” MISSION • Provide best in class design services • Make a positive impact on our • customers businesses • Be respected and admired by peers OBJECTIVES • To develop a start-up design studio that will grow to profitability within year two. • To develop a comprehensive & high quality portfolio • To create a company whose primary goal is to exceed customer's expectations. KEYS TO SUCCESS • Provide value for money proposition • Ability to manage multiple stakeholders • Differentiation in the market through • products and services • Positioning as a viable alternative to more • established brands