MotionMedia - Sample Digital Agency Business Plan

6 © BPlanExperts.com The demand and growth rate for internet related in the small & medium business market is at an all- time high and shows no sign of slowing anytime soon. Even more astonishing is the fact that very few companies have taken advantage of the opportunity, as there are no dominating participants in this huge market. The nature of the market is very scattered without a proper standard. The opportunity to enter the industry is potentially easy as quality of the work automatically increases the sustainability of the project. It is believed the reason for this virtually untapped market is due to expensive project costs, the highest profit margins in Web development today are in servicing large and medium-sized corporations. Motion Tree Media Inc. has developed a process that dramatically reduces steep project costs and henceforth will allow offering the same high-end Web development services as larger companies receive at a much lower cost to the client. Motion Tree Media will ensure a reduced total cost of ownership for these projects by using off the shelf reusable components for development. Motion Tree Media Inc. will depend on its sales backbone to acquire projects while getting it delivered by trusted vendors. It will also explore opportunities of outsourcing and offshoring to cheaper geographies to enjoy the spread. Motion Tree Media ’s business is based on the outsourcing model. It has targeted the SME sector in US as its key audience and will outsource all assignments won to external vendors. Motion Tree Media will keep the customer relationship to itself and be the intermediary between a customer and delivery team. It hopes to meet customer expectations by selecting the most appropriate external vendors to deliver on the assignment. While there are a large number of web designers in the market, very few cater to the SME sector. The larger design houses do not have the organizational or cost structure to support this segment, while the smaller firms overlook this niche segment because of larger business development costs. Motion Tree Media will use its founder’s & sales team’s contacts in the SME segment t o penetrate the market and hope to build a strong brand reputation for itself.