MotionMedia - Sample Digital Agency Business Plan

57 © BPlanExperts.com ROLL OUT STRATEGY Motion Tree Media Inc. will initially start with the local market in mind. The sales team will understand the pulse of the local market and the nature of the demand and strategize their sales literature accordingly. The local market penetration will be done through personal networks, natural markets and will be carried out in a controlled environment. This phase will enable Motion Tree Media to test the waters and equip them with the operational and management experience to go to the next phase. The next phase will see Motion Tree Media take on a national position catering to whole of USA. This will be achieved through internet marketing, cold calls and distributed offices. This comes as a natural progression from the earlier phase to rationalize the risk capacity of the venture. Once Motion Tree Media gets a national position in the top range it will look out to take advantage of the global demand by having cross national offices. This will enable them to optimize their costs by taking advantage of international labor cost arbitrage. This will enable Motion Tree Media to be a global brand and also a market leader. The progression in Motion Tree Media ’s case can be achieved through high quality deliverable and repeat clients or client referrals. So it is important for Motion Tree Media to treat each project with utmost important right from the start irrespective of size and value. Local Market • Personal Network • Controlled Environment National Market • Web Marketing • Distributed Offices Global Market • Branding • Market Leader