MotionMedia - Sample Digital Agency Business Plan

68 © BPlanExperts.com PERSONNEL PLAN Year 1 Year 2 Year 3 Year 4 Year 5 CEO $120,000 120000 120000 120000 120000 COO $96,000 96000 96000 96000 96000 Designers $574,000 1085000 2100000 3818500 4200000 Developers $700,000 1440000 2985000 5655000 6240000 Project Managers $90,000 174000 360000 666000 720000 Sales Agents $189,000 318500 623000 1057000 1092000 Sales Managers $60,000 60000 125000 180000 180000 Total People 43 82 167 245 245 Total Payroll $1,829,000 $3,293,500 $6,409,000 $11,592,500 $12,648,000 START-UP FUNDING Start-up Expenses to Fund $76,000 Start-up Assets to Fund $475,000 Total Funding Required $551,000 Assets Non-cash Assets from Start-up $275,000 Cash Requirements from Start-up $200,000 Additional Cash Raised $49,000 Cash Balance on Starting Date $249,000 Total Assets $524,000 Liabilities and Capital Liabilities Current Borrowing $0 Long-term Liabilities $0 Accounts Payable (Outstanding Bills) $0 Other Current Liabilities (interest-free) $0 Total Liabilities $0 Capital Planned Investment Owner $200,000 Investor $400,000 Additional Investment Requirement $0 Total Planned Investment $600,000 Loss at Start-up (Start-up Expenses) ($76,000) Total Capital $524,000 Total Capital and Liabilities $524,000 Total Funding $600,000