Cafe Touba - Sample Coffee Shop Business Plan

11 ©BPlanExperts.com In addition, Touba will engage external business development and marketing companies to increase traction for the restaurant. Demand source segment – As a new restaurant, Touba will need to be “pushed” into the market. The company’s marketing strategy will target individual high net worth individuals a nd large corporates. In addition Touba will have a well-structured website to engage with its customers. Updates about special events, a menu card and a reservation form will be part of the website. Customers will have the flexibility of booking a table on line, or by calling on the reservation help line. A typical customer pathway is shown in the diagram below; Customer makes a reservation Reaches the restaurant Greeted by staff Food & drinks served Order taken Accompanied to reserved table Bill presented Payment received Customer leaves