Cafe Touba - Sample Coffee Shop Business Plan

16 ©BPlanExperts.com Population, by income 5 Selected Economic Characteristics Estimate Percent INCOME AND BENEFITS (IN 2009 INFLATION- ADJUSTED DOLLARS) Families 4,600,572 4,600,572 Less than $10,000 229,851 5.00% $10,000 to $14,999 161,253 3.50% $15,000 to $24,999 359,564 7.80% $25,000 to $34,999 391,313 8.50% $35,000 to $49,999 565,753 12.30% $50,000 to $74,999 842,622 18.30% $75,000 to $99,999 647,215 14.10% $100,000 to $149,999 753,060 16.40% $150,000 to $199,999 307,229 6.70% $200,000 or more 342,712 7.40% Median family income (dollars) 67,040 (X) Mean family income (dollars) 92,561 (X) Per capita income (dollars) 30,634 (X) Nonfamily households 2,536,441 2,536,441 Median nonfamily income (dollars) 34,468 (X) Mean nonfamily income (dollars) 53,750 (X) The market segmentation of Toubawill include, the population of New York aged between 25 years and 65 years which amounts to 11 million (approx.). Italian, Irish and German ancestry dominate the non-Hispanic whites in New York and this will be reflected in Touba ’s product portfolio. Touba will cater to the population with an annual income of $70,000 and above, which accounts for 62% (approx.) of New York’s population. 5 http://factfinder.census.gov/servlet/ADPTable?_bm=y&-geo_id=04000US36&-qr_name=ACS_2009_5YR_G00_DP5YR3&- ds_name=ACS_2009_5YR_G00_&-_lang=en&-redoLog=false&-_sse=on