Cafe Touba - Sample Coffee Shop Business Plan

17 ©BPlanExperts.com Restaurant Market in New York Restaurants in New York are a driving force in the state’s economy. Their sales generate tremendous tax revenues. They provide jobs and build careers for thousands of people. They also provide healthful options for their guests, give back to their communities, and work to reduce their impact on the environment. • In 2010, New York’s restaurants regis tered $29 billion (approx.) in sales. • In 2008, there were 38,596 food and drinks joints in New York. • In New York, restaurants employ 673,800 people 6 . A survey conducted in New York’s restaurants i n 2010, revealed the following; • The Health Department’s new letter-grading system is popular with 83% of surveyors approving of it. • 42% of surveyors think that the government should require restaurants to reduce the amount of salt in their dishes, but 49% oppose a tax on sugary drinks. • 81% of surve yors feel it’s acceptable to take pictures of their food, but 64% say it’s “rude and inappropriate” to text, e-mail, tweet or talk on a mobile phone at a restaurant. • Surveyors rated overall hospitality in the dining scene at 17, up from 15 during pre-recession times. • 26% of respondents report eating from a grub-slinging vehicle at least occasionally. • The average cost of a meal in New York is $41.76, a marginal decrease from $41.81 last year (2009). That’s the first decrease since the post – September 11 slump in 2002 7 . 6 http://www.restaurant.org/pdfs/research/state/newyork.pdf 7 http://www.zagat.com/buzz/the-new-york-survey-results-are-in