Cafe Touba - Sample Coffee Shop Business Plan

22 ©BPlanExperts.com M ARKETING M IX The marketing mix shown below describes the different kind of choices Touba needs to make, in order to launch its restaurant in the market. Product/Service Offered - Western European cuisine -Wine and Beverages Pricing Model - High end - Exclusive rental venue for social/corporate events Target Market - High net worth individuals - Corporate accounts Engagement Strategy - Advertising(online & offline) - Search engine marketing (SEM) - Marketing team - Website