Cafe Touba - Sample Coffee Shop Business Plan

23 ©BPlanExperts.com Product/Service Offered As a high end restaurant, Touba will offer authentic Western European cuisine and finest wines from France to its target market. Pricing Model The pricing strategy will depend on market trends, competition and cost to serve. However, the pricing will be at the higher end of the spectrum. This will be justified by the authentic cuisine and exclusivity of the property. The major sources of revenue will include: - Sales of food and drink in the restaurant. - Renting out of the facility for social/corporate events. Target Market: The target market will essentially be the population of New York aged 25 years and above, with an average annual income of over $70,000. In addition corporate accounts will form a major portion of the restaurants clientele. Engagement Strategy: - Touba will employ a small marketing team to visit business and organizations with an objective of hosting their events. - Online presence through Touba ’s website. - Internet marketing strategies will include online advertisements, search engine marketing, e- mail marketing etc. - Advertisements will also be placed in select print mediums and magazines. - PR activities will include online blogs and articles, newspaper articles, appearances in TV shows etc.