Europa - Sample Cafe & Restaurant Business Plan

EUROPA CAFÉ & RESTAURANT 9 © BPLANEXPERTS.COM Business Model As with most businesses, Europa Café and Restaurant’s business model will consist of the supply base and a demand side. Supply base – This will usually consist of internal operations and support from external 3rd party organizations. As a restaurant Europa’s will work with both in ‐ house professionals and may also use external vendors to provide certain services cleaning and property management. The company will also engage with local farmers to source products that are highly perishable. In addition, Europa will engage external business development and marketing companies to increase traction for the restaurant. Demand source segment – As a new restaurant, Europa will need to be “pushed” into the market. The company’s marketing strategy will target individual high net worth individuals and large corporates. In addition Europa will have a well ‐ structured website to engage with its customers. Updates about special events, a menu card and a reservation form will be part of the website. Customers will have the flexibility of booking a table on line, or by calling on the reservation help line. Europa Café and Cleaning Service Providers Suppliers Marketing and Event Management Companies  Western European Cuisine  Drinks & Beverages Customers