Europa - Sample Cafe & Restaurant Business Plan

EUROPA CAFÉ & RESTAURANT 17 © BPLANEXPERTS.COM Strengths ‐ The founder has set up three restaurants in the past with a great deal of success. ‐ European cuisine is very popular in the US. ‐ The financial district is the ideal place for a high end restaurant. ‐ The target segment has been clearly identified based on research conducted by the founder. Weaknesses ‐ The financial market is yet to recover from recession and may impact footfalls. ‐ Access to capital is an issue, especially as this is a capital intensive business. ‐ A number of licenses are yet to be received, which may cause delays to the operationalization of the restaurant. Opportunities ‐ New York is the hub of global business and a restaurant located in its financial district has great locational advantages. ‐ There are very few authentic Western European restaurants in the vicinity, thereby providing a great opportunity for Europa. ‐ Success with this restaurant will provide Europa with an ideal spring board to expand across the US. Threats ‐ Customer retention is the biggest issue for the services industry. ‐ Existing players may change their strategy or offer additional benefits to retain customer loyalty. ‐ As a capital intensive business a hike in interest rates will have a negative effect on the profitability of the restaurant.