Europa - Sample Cafe & Restaurant Business Plan

© BPLANEXPERTS.COM EUROPA CAFÉ & RESTAURANT 18 Marketing Strategy Europa’s marketing strategy will use four channels to engage with its target market namely, use of the restaurant website, community building, use of print media and word of mouth. While the website will be the most visible component after the restaurant itself, from a marketing perspective, it will provide larger traction that go beyond the boundaries of New York. Special events like wine and cheese tasting sessions along with other promotional events will be key to Europa attracting the right clientele. Successful events will in turn provide a good opportunity to create a community of connoisseurs, who will through word ‐ of ‐ mouth enhance the brand image of Europa. The company will also use print media as a tool for marketing. Advertisements and PR activities will be carried out through a focused strategy, to ensure that right messages are transmitted.