Europa - Sample Cafe & Restaurant Business Plan

© BPLANEXPERTS.COM EUROPA CAFÉ & RESTAURANT 20 ‐ Sales of food and drink in the restaurant. ‐ Renting out of the facility for social/corporate events. Target Market: The target market will essentially be the population of New York aged 25 years and above, with an average annual income of over $70,000. In addition corporate accounts will form a major portion of the restaurants clientele. Engagement Strategy: ‐ Europa will employ a small marketing team to visit business and organizations with an objective of hosting their events. ‐ Online presence through Europa’s website. ‐ Internet marketing strategies will include online advertisements, search engine marketing, e ‐ mail marketing etc. ‐ Advertisements will also be placed in select print mediums and magazines. ‐ PR activities will include online blogs and articles, newspaper articles, appearances in TV shows etc.