Europa - Sample Cafe & Restaurant Business Plan

EUROPA CAFÉ & RESTAURANT 19 © BPLANEXPERTS.COM Marketing Mix The marketing mix shown below describes the different kind of choices Europa needs to make, in order to launch its restaurant in the market. Product/Service Offered As a high end restaurant, Europa will offer authentic Western European cuisine and finest wines from France to its target market. Pricing Model The pricing strategy will depend on market trends, competition and cost to serve. However, the pricing will be at the higher end of the spectrum. This will be justified by the authentic cuisine and exclusivity of the property. The major sources of revenue will include: