Graffiti - Sample Web Development Company Business Plan

KEY SUCCESS FACTORS FOR OPERATORS IN THE INDUSTRY PRODUCTS & SERVICE SEGMENTATION The graph shows the distribution of design industry MAJOR MARKET SEGMENTS Shows the application of graphics design in industry  Access to niche markets. In this industry there are still opportunities for people with creative talent to find a niche to operate in and be able to keep up with current technologies that will affect this industry, and be able to be specialized in key areas/industries.  Marketing of differentiated products. To develop differentiated products and images for clients.  Having a loyal customer base . To develop over time a base of repeat clients.  Use of production techniques that add value to base product(s) . To develop value ‐ added services for clients.  Optimum capacity utilization . To ensure that staff spend the maximum time possible on chargeable hours to client work.  Access to the latest available and most efficient technology and techniques . To have access to suitable industry and office technology, both hardware and software.  Highly trained workforce . To have creative, well trained and qualified staff.  Access to highly skilled workforce . To have in ‐ house, or at least access to people/companies with specialist skills.  Having a good technical knowledge of the product. To have or develop a thorough understanding of a client, their brands and their clients in the context of changes occurring in the market place.  Effective quality control . To have strict quality control procedures.  Having a good reputation . To have the ability to ensure a professional image.  Well ‐ developed internal processes . To have the ability to monitor time and costs spent on projects and evaluate these against budget.  Effective product promotion . To market & promote the company effectively.  Ability to effectively communicate and negotiate . To prepare professional client proposals & have strong presentation skills.  Production of premium goods/services . To provide quality service to clients (to continually deliver quality products to clients both within time and budget).  Ability to quickly adopt new technology . Within this industry there are still opportunities for persons with creative talent, who can find a niche to operate in and have access to and keep up to date with the current and emerging technologies. © BPLANEXPERTS.COM P a g e | 20