Graffiti - Sample Web Development Company Business Plan

WEB & INTERNET INDUSTRY FACTS  The Computer Industry Almanac projects that there will be and more than 720 million users worldwide at the end of 2005. The US Internet population will grow to more than 207 million Internet users in 2005 that will be 29 percent of the world's total.  72% of all small business were on the Internet as of February, 1998 ‐ 60% had web sites.  As of January 2002, approximately 55 million American adults go online from work, up from 43 million in March 2000. Fifty ‐ five percent of those with Internet access at work went online on a typical day in 2001, compared to 50% in 2000, and many were going online more frequently throughout the day than they had in 2001 (Pew Internet & American Life).  Worldwide spending for on ‐ line advertising will reach $15 BILLION by 2003 (Forrester).  According to J.D. Powers & Assoc., about 50.5 million cars have been sold over the Internet.  On ‐ line grocery sales to reach $10.8 BILLION by 2003 (Forrester).  According to a study by the Consumer Electronics Association (CEA), 22% of US consumers shop online from work in 2002, compared with only 12% in 1999. A quarter of those who shop online at the office claim they do so because of the faster connection speed (Source: eMarketer).  Once a haven for the upper ‐ middle class and well educated, the Internet will be home to mainstream America when the newest Net users get wired. Most of them make less than $50,000 annually and almost half didn't go to college (Intelliquest).  When it comes to increasing consumer awareness of brands, on ‐ line banner ads are just as effective as a 30 ‐ second TV commercial (Ipsos ‐ ASI)  By 2001, small businesses (1 ‐ 99 employees) will spend in upwards of $22 billion to either gain an Internet presence or improve their existing efforts. This number is up from $12 billion in 2000 (Activemedia Research).  Small and home ‐ based business' Internet usage is at approx. 81%, this is an increase from only 26% usage in 1996. It is estimated to reach almost 95% by the year 2004 (IDC Research).  Total U.S. business Information Technology (IT) expenditures for 2000 are $119.1 billion and will reach $285 billion by the year 2003. The year 2000 will also be the first year that U.S. businesses spend more of their total IT expenditures on Web ‐ related services than on IT hardware (IDC Research).  Currently, the total number of online users in the U.S. is 107 million, by 2004 that number will grow to 210 million (IDC Research).  E ‐ commerce revenue will reach nearly $6.8 trillion by the year 2004, up from $48.6 billion in 2000 (Forrester Research Group). © BPLANEXPERTS.COM 2 1 | P a g e