Graffiti - Sample Web Development Company Business Plan

SWOT ANALYSIS STRENGTHS • Experience Team – Graffiti Inc., led by Romulus who is an experienced professional in the field of web development, has a strong blend of designers and developers. • Market Demand – As seen in the research the demand of internet related products especially web & graphics design is at an all ‐ time high. The market is sustainable and hence acts as a lucrative proposition for Graffiti to venture in to this market. • Known Market – The team at Graffiti is not new to this industry. The team has dwelt in the same industry for the last decade and knows each and every nuance in the industry. Having knowledge of the best practices helps Graffiti to plan, strategize and deliver effectively. WEAKNESSES • Highly Competitive Market – The market although has a huge demand but at the same time has immense competition. Making a mark in this industry would require focus and aggressive marketing. • Several Players – The market is infested with several players of varies size ranging from big corporates to small time freelancers. But at the same time the market is disorganized and chaotic. Lack of an established brand allows firms to enter the market and establish themselves. • Low Margin – Due to high competition the competitive angle most firms take is the pricing. As a result there would be several players with quotes as low as 1/10 th of the highest quote. As an entry strategy low price will play an important role leading to low margin. OPPORTUNITIES • Scaling onto other geographies – Graffiti aims to be a global firm. • Product portfolio – Technology is very volatile hence flexible product portfolio is essential for sustainability. • Mobile apps development – Looking at the trend, the next logical step forward from web is mobile. Graffiti would definitely try to build up capabilities in this domain. THREATS • Price Wars – Due to high and disorganized competition a price war can be detrimental to the industry. • Threats from existing players – The market share of existing players will be difficult to encroach on initially. • Threats from new entrants – Due to low entry barrier, new entrant threat is always prevalent. © BPLANEXPERTS.COM P a g e | 36