Graffiti - Sample Web Development Company Business Plan

MARKETING STRATEGY SUMMARY Graffiti Inc. will initially focus almost exclusively on small companies looking to develop an Internet presence for the first time. It will market its services to small business owners as a step ‐ by ‐ step process, initially starting out with a comprehensive website and a blog, then gradually improving and adding to the site and supporting its entire marketing efforts. Although it plans to engage with clients who simply need an online presence and nothing more, the most important and sought after clients will be those business owners who are ready to use the internet as part of their marketing strategy and are looking at implementing an exhaustive internet strategy. These clients will traditionally need one of the following services:  Web Development & Design  SEO Campaigns  Print Graphics  Logo Design MARKET SEGMENTATION Graffiti Inc. has three distinct customer groups which they will concentrate on:  Large Corporates  Small and Medium Sized Organizations  Entrepreneurs SALES STRATEGY Each of the segments has distinct strategies in place. Large corporates ideally look for quality over price and requires a long term relationship building. The volume of work increases exponentially as the relationship grows stronger. For small and medium business it is important to strike a balance between the price and the quality. The volume of work is large in quantity as the numbers of firms in this sector are huge, but the volume from a single entity definitely is less compared to the large corporates. Entrepreneurs are a very lucrative sector to tap into. The competitive edge in this sector is mainly due to price. Entrepreneurs often take a phased approach towards any kind of investment but a long term relation with a successful entrepreneur acts beneficial in the long run. The market segments will be targeted in a number of different ways. It must be noted that graphics firms generate visibility and sales not through advertising, but through networking and client referrals. The methods used for the target market segment strategy will be: © BPLANEXPERTS.COM 3 7 | P a g e