Graffiti - Sample Web Development Company Business Plan

WEB PLAN SUMMARY Graffiti Inc. plans to have three primary websites related to this venture.  www.graffitiinc.com – This is going to be Graffiti’s corporate site where it would target a mass audience. This is act as the customer interface for B2B engagements. This website will host several portfolios to impress the clients.  www.graffitiinc.biz – This is the shopping website will host a repository of templates, graphics and other downloadable items. This site will have a fully functional shopping cart where customers can subscribe or purchase to several retail products.  www.graffitiinc.net – This will act as a blog which will feature latest development news and promotional freebies for anyone to see. The websites and blog will be used as a way to disseminate information regarding the firm’s expertise, show past examples of work, and provide the interested party will several ways of contacting Graffiti Inc. In today's day and age, a website is almost a given, a standard source of information regarding the company. WEBSITE MARKETING STRATEGY The marketing strategy for the website will be based on inclusion of the Internet address in all materials that Graffiti Inc. releases, as well as submission to popular websites. Submission to search engines is an art in itself as different search engines work in different ways so a customized submission is most effective. Additional PPC and SEO campaign will be run to increase the visibility of the sites across the web. DEVELOPMENT REQUIREMENTS Graffiti Inc. will develop (including writing the code & creative work) of the websites & blog as well as the periodic maintenance of the site. The key feature of the site would include:  Interface Design o Attractive, Appealing and user ‐ friendly design o Navigable & high usability  Target Market Oriented o At par with the target market lifestyle o Continuous improvement  Robust Back ‐ End o Adequate server capacity o Guaranteeing uptime  Security o Secured Payment Gateway o Secured Transaction o Customer Privacy © BPLANEXPERTS.COM 4 1 | P a g e