Graffiti - Sample Web Development Company Business Plan

STRATEGY PYRAMID In defining the strategy of the company, the strategy pyramid is being used to segment its key stages. Strategy – The strategy provides focus on market and consumer needs. For the company its marketing strategy will focus on the following  Crete the product & service differentiation between Graffiti Inc. with other similar products and services  Highlight the advantages of Graffiti Inc. over its competitors  Create brand awareness about the product and services  Enable user experience that relates to building a trust between the consumer and the company  Use of existing user base & network to capture or help capture the market Tactics – Tactics will define the key marketing operations that need to be carried out.  The advantages of Graffiti Inc. as a service provider  Robust business processes  User friendliness & Convenience  Comprehensive solution provider  Use of reseller initiative to engage customers to market the products and packages Programs –To increase brand awareness and market its product the company will undertake the following;  Effective use of social media  Post marketing literature to target consumers  Press releases in key newspapers informing consumers about the merits of the product  Advertise through the electronic media and social networks to increase brand awareness  Maintain & popularize product blog © BPLANEXPERTS.COM P a g e | 40