Graffiti - Sample Web Development Company Business Plan

ROLL OUT STRATEGY Graffiti Inc. will initially start with the local market in mind. The sales team will understand the pulse of the local market and the nature of the demand and strategize their sales literature accordingly. The local market penetration will be done through personal networks, natural markets and will be carried out in a controlled environment. This phase will enable Graffiti to test the waters and equip them with the operational and management experience to go to the next phase. The next phase will see Graffiti take on a national position catering to whole of USA. This will be achieved through internet marketing, cold calls and distributed offices. This comes as a natural progression from the earlier phase to rationalize the risk capacity of the venture. Once Graffiti gets a national position in the top range it will look out to take advantage of the global demand by having cross national offices. This will enable them to optimize their costs by taking advantage of international labor cost arbitrage. This will enable Graffiti to be a global brand and also a market leader. The progression in Graffiti’s case can be achieved through high quality deliverable and repeat clients or client referrals. So it is important for Graffiti to treat each project with utmost important right from the start irrespective of size and value. © BPLANEXPERTS.COM P a g e | 44