Graffiti - Sample Web Development Company Business Plan

 Lead Generation  ‐  Lead generation is a marketing term that refers to the creation or generation of prospective consumer interest or inquiry into products or services of a business. Leads can be generated for a variety of purposes  ‐  list building, e ‐ newsletter list acquisition or for winning customers. Lead generation is generally generated through search engines, direct mail, email, or telephone. This activity includes: o Prospective Clients Search – Database building of prospective customers using social networks, business listings. Internet search, etc. o RFI – Scouting for proposals opportunities and respond to their RFP(Request for Proposals) or RFI(Request for Information)  Sales Pitch  ‐  In selling technique, a sales pitch is a line of talk that attempts to persuade someone or something, with a planned sales presentation strategy of a product or service designed to initiate and close a sale of the product or service. A sales pitch is a planned presentation of a product or service designed to initiate and close a sale of the same product or service. A sales pitch is essentially designed to be either an introduction of a product or service to an audience who knows nothing about it, or a descriptive expansion of a product or service that an audience has already expressed interest in. Sales professionals prepare and give a sales pitch, which can be either formal or informal, and might be delivered, in any number of ways. This activity includes: o Face to Face Meetings o Cold Calling Contacts from the Leads o Email Marketing Contacts from the Leads  Contract – On a successful sales pitch the contract is signed. Before signing the contract it is a usual practice to demonstrate the collaterals and demos to the clients to win the customers confidence. Hence a portfolio of variety of work is important to be built before reaching out to the market. This phase constitutes of: o Demos & Collaterals including brochure flyers o Mockups of the project in consideration o Project Kick off once the contract is won. © BPLANEXPERTS.COM P a g e | 38