Graffiti - Sample Web Development Company Business Plan

MARKETING STRATEGY Graffiti Inc. intends to enter the market for providing web design and development services to new and emerging small businesses. The diagram below defines the marketing mix for the services that Graffiti will provide to its target audience. Service Offered – As a web design & development organization, Graffiti will provide website designs, websites, graphics, logos, brochures, catalogs, flash animations and SEO services to its customers. Graffiti Inc. will also enable an online shopping site where customers can browse through repository of templates and graphics and purchase them. Pricing Model – The pricing of consulting engagements will depend on the duration, business model and risk ‐ reward mechanism that the company and customer proposes to engage in. Target Market – The Company will initially target US based organizations and then move to the wider global market. The target segments considered here would be Large Corporates, Small and Medium Sized Organizations and Entrepreneurs. Market Engagement Strategy – Being a startup, Graffiti will initially depend on the business network of its founder to generate leads. The company will also advertise in select business journals and join business networks to market its services. The company website will also be regularly updated with information and articles to engage customers and inform them on the services being offered. © BPLANEXPERTS.COM 3 9 | P a g e