Executive Summary
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Ecommerce market continues to grow and the amount of online purchases shows no sign of decline.
According to Forrester research ecommerce will continue to grab more market share. Forrester says
that “When we asked where consumers would shift their retail dollars, the channels with the
greatest shifts were the mass merchants, warehouse clubs, and Web retailers.” According to
Forrester Research, US online retail reached $175 billion in 2007 and is projected to grow to $335
billion by 2012. Business-to-consumer (B2C) ecommerce continues its double-digit year-over-year
growth rate, in part because sales are shifting away from stores and in part because online shoppers
are less sensitive to adverse economic conditions than the average US consumer. Despite the
continued growth of the channel, online retailers face several challenges to growth: Online stores
are broadly perceived as a second choice for shoppers, online retail is becoming increasingly
seasonal, and online shoppers rarely admit to browsing, which can drive valuable incremental dollars
during their Web shopping experiences.
MyGroceryNeeds.com’s also provide B2B services for retailers. The retailers can procure bulk
quantities at competitive rates from our wholesalers. This enables the retailers to streamline their
operations and optimize their supply chain by effectively managing their inventory.
MyGroceryNeeds.com is a common platform where the distributors, retailers and wholesalers can
supply to the needs of the household customers. MyGroceryNeeds.com enables a greater market
reach to the suppliers and convenience to the customers. It provides an online platform for
household customers to choose from a wide variety of products listed by the suppliers (distributors,
wholesalers, retailers). It also allows the suppliers to enlist their products to ramp up their sales by
increasing their reach. This portal also acts intermediately between the distributor and wholesalers
or retailer to supply goods that are unavailable locally.
Startup Requirements
MyGroceryNeeds.com is currently looking for early-stage funding and strategic partnerships to
execute the program. The company plans to raise up to $177 thousand in two rounds of financing
during Year 1, along with securing access to additional $1million for the cash flow purposes, before
making its program fully available to online merchants and consumers.
Start-up Requirements
Start-up Expenses
Legal
$5,000
Stationery etc.
$2,500
Insurance
$5,000
Rent
$15,000
Computer
$5,000
Website Development
$20,000
Others
$10,000
Total Start-up Expenses
$62,500
Start-up Assets
Cash Required
$1,000,000
Start-up Inventory
$10,000
Other Current Assets
$5,000
Long-term Assets
$100,000
Total Assets
$1,115,000
Total Requirements
$1,177,500
