Online Grocery Ecommerce - Sample Business Plan - BPlan Experts - page 2

Executive Summary
1
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Table of Contents
EXECUTIVE SUMMARY ........................................................................................................................... 3
STARTUP REQUIREMENTS................................................................................................................... 4
COMPANY OVERVIEW ........................................................................................................................... 5
VISION ............................................................................................................................................ 5
MISSION ......................................................................................................................................... 5
OBJECTIVES ..................................................................................................................................... 6
VALUES ........................................................................................................................................... 6
PRODUCTS & S ERVICES.......................................................................................................................... 7
BUSINESS MODEL ............................................................................................................................... 10
CATEGORIES OF BUSINESS ................................................................................................................ 11
BUSINESS PROCESS ..................................................................................................................... 11
REVENUE MODEL ........................................................................................................................... 14
M ARKET RESEARCH ............................................................................................................................ 15
USA DEMOGRAPHICS ...................................................................................................................... 15
ECONOMY OF USA ......................................................................................................................... 16
FOOD CONSUMPTION IN USA .......................................................................................................... 19
INDUSTRY FACTS ........................................................................................................................ 24
INTERNET USAGE IN USA................................................................................................................. 26
E-COMMERCE INDUSTRY IN USA ...................................................................................................... 26
SWOT ANALYSIS................................................................................................................................ 28
M ARKETING STRATEGY ........................................................................................................................ 29
SITUATIONAL ANALYSIS.................................................................................................................... 29
UNMET CUSTOMER NEEDS .......................................................................................................... 30
OUR OFFERINGS ............................................................................................................................. 30
O FFERINGS TO SUPPLIERS ............................................................................................................ 30
O FFERINGS TO CUSTOMERS .......................................................................................................... 30
MARKET SEGMENTATION................................................................................................................. 31
ADVANTAGE RELATIVE TO COMPETITION ............................................................................................. 31
MARKET READINESS OF TECHNOLOGY ................................................................................................. 32
ADVERTISEMENT STRATEGY .............................................................................................................. 32
NATURAL SEARCH....................................................................................................................... 32
PAID SEARCH ............................................................................................................................. 32
RICH MEDIA .............................................................................................................................. 32
OPERATION STRATEGY......................................................................................................................... 33
OPERATIONS MODEL....................................................................................................................... 34
STOCK IT YOURSELF MODEL .......................................................................................................... 34
O UTSOURCING WAREHOUSE MODEL:............................................................................................. 34
TIME SLOTS FOR DELIVERY ................................................................................................................ 35
HOW WE MANAGED OUR INVENTORY................................................................................................. 35
FLUCTUATION INVENTORY ............................................................................................................ 35
LOT SIZE INVENTORY ................................................................................................................... 35
CROSS DOCKING ......................................................................................................................... 36
REFRESH INVENTORY ................................................................................................................... 36
TRANSPORTATION COST ................................................................................................................... 36