Market Research
15
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Market Research
As the venture under concern will operate in the food industry and apart from the brick-n-mortar
food-retailers this venture will sell groceries through its e-commerce portal, this research report will
take a funnel approach from analyzing the population it will cater to, food consumption, online
population, e-commerce growth, percentage of grocery sales through e-commerce to the
competitor analysis.
USA Demographics
Population:
310,232,863 (July 2010 est.)
Age structure:
0-14 years: 20.2% (male 31,639,127/female 30,305,704)
15-64 years: 67% (male 102,665,043/female 103,129,321)
65 years and over: 12.8% (male 16,901,232/female 22,571,696)
(2010 est.)
Median age:
total: 36.8 years
male: 35.5 years
female: 38.1 years (2010 est.)
Population growth rate:
0.97% (2010 est.)
Birth rate:
13.83 births/1,000 population (2010 est.)
Death rate:
8.38 deaths/1,000 population (July 2010 est.)
Gender ratio:
at birth: 1.047 male(s)/female
under 15 years: 1.04 male(s)/female
15-64 years: 1 male(s)/female
65 years and over: 0.75 male(s)/female
total population: 0.97 male(s)/female (2010 est.)
