Market Research
24
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Industry Facts
U.S. sales of organic food and beverages have grown from $1 billion in 1990 to an estimated $20
billion in 2007, and are projected to reach nearly $23 billion in 2008. Organic food sales are
anticipated to increase an average of 18 percent each year from 2007 to 2010.
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Source:
2007 OTA Manufacturer Survey
Representing approximately 2.8 percent of overall food and beverage sales in 2006, this
continues to be a fast growing sector, growing 20.9 percent in 2006.
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Source:
2007 OTA Manufacturer Survey
Organic non-food sales grew 26 percent in 2006.
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Source:
2007 OTA Manufacturer Survey
Total U.S. organic sales, including food and non-food products, were $17.7 billion in 2006, up 21
percent from 2005. They are estimated to have reached $21.2 billion in 2007, and are projected
to surpass $25 billion in 2008.
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Source:
2007 OTA Manufacturer Survey
Mass market grocery stores represent the largest single distribution channel, accounting for 38
percent of organic food sales in 2006. This is up from a 35 percent share of total sales in 2005.
The natural food channel is still strong. The sales of larger grocery natural food stores combined
with smaller independent natural food stores and chains accounts for 44 percent of organic food
and beverage sales. Mass merchandisers and club stores, food service, internet/mail order and
farmers’ markets represent 8 percent, 4 percent, 2.2 percent, and 2 percent of organic food
sales, respectively.
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Source:
2007 OTA Manufacturer Survey
Nearly 30.4 million hectares were managed organically by more than 700,000 farms in 138
countries in 2006, according to The World of Organic Agriculture: Statistics & Emerging Trends
2008 report released in February 2008 by the International Federation of Organic Agriculture
Movements (IFOAM), The Foundation Ecology & Agriculture (SÖL), and the Research Institute of
Organic Agriculture (FiBL). That figure represents 0.65 percent of the total agricultural land of
the countries covered by the survey. As in previous years, Australia led with the most organic
land (12.3 million hectares), followed by China (2.3 million hectares) and Argentina (2.2 million
hectares). The United States was fourth, with 1.6 million hectares in 2005 (latest available
statistics). The ten countries with the most organic land represented a combined total of nearly
24 million hectares, more than three quarters of the world’s organic land. Other countries in the
top ten were Italy, Uruguay, Spain, Brazil, Germany, and the United Kingdom. Based on
distribution by continent, Oceania led with 42 percent of organic area, followed by Europe (24
percent), Latin America (16 percent), Asia (20 percent), North America (7 percent), and Africa (1
percent). However, according to the report summary, the proportion of organically managed
land to conventionally manage is highest in countries in Europe.
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Source:
The World of Organic Agriculture: Statistics & Emerging Trends 2008
