Market Research
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Global demand for organic products continues to grow, with sales increasing by over $5 billion a
year, according to The World of Organic Agriculture: Statistics & Emerging Trends 2008. It cited
Organic Monitor estimates that international sales reached $38.6 billion dollars in 2006, double
that in 2000. The most important import markets for organic products continue to be the
European Union, the United States, and Japan.
o
Source:
The World of Organic Agriculture: Statistics & Emerging Trends 2008
New research from The Natural Marketing Institute (NMI) released in 2008 reveals that
consumers are increasingly incorporating organic into their lifestyles. Total household
penetration across six product categories has risen from 57 percent in 2006 to 59 percent in
2007. The research also showed that the number of core users has increased from 16 percent in
2006 to 18 percent in 2007
o
Source
According to the
National Restaurant Association’s 2007 Restaurant Industry Forecast
, chefs
ranked organic food as third on a list of the top 20 items for 2007. Also, more than half of fine-
dining operators who serve organic food anticipated these items would represent a larger
portion of sales in 2007. In addition, casual- and family-dining operators expected organic items
to represent a larger proportion of their sales in 2007.
o
Source:
National Restaurant Association’s 2007 Restaurant Industry Forecast
