Bar Lounge - Sample Business Plan - BPlan Experts - page 25

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Segmentation of Visitors
A survey conducted via the internet covering men and women in the US, Europe, Canada and Asia
visiting clubs showed the following;
 Women between the ages of 18-21 and 26-29 outnumbered their men counterpart in the same
age groups.
 Men between the ages of 30-50 outnumbered women in the same age group.
 More married and divorced women visited clubs when compared to married and divorced men.
 A larger proportion of women had a favourite club, while more men preferred to visit different
clubs.
 Men who visited clubs on both Fridays and Saturdays outnumber women who went out on both
nights.
 Women who visited clubs on either Friday or Saturday outnumbered men who visited one night
but not the other. A larger proportion of women went out on Saturdays than on Fridays13.
13 Source:http://www.sosuave.com/quick/tip278.htm