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Target Market Segment
Based on the above data, Blaze will target the following age group with its products and services
Target Segment
Characteristics
Footfall To Target
25 - 55 years
Upwardly mobile
Enjoy socialises in night
clubs
High achiever
Socialises
with
customers
Assumed to be around 300 on
week days and 500 during
weekends.
An assumption is being made
that around 13000 people in
Kolkata look to visit high end
clubs every day.
Corporates
Over 100 crore turnover
Organises events for
executives
and
customers
The company hopes to work
with around 20 companies and
expand over a period of time
Others
(Movie
and
entertainment
industry,
sports personnel etc)
Movie launch parties
Brand launch
Sporting events (IPL
etc)
The company will target 4-5
events in the first year and
expand once its brand has been
established
