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Competitive Edge
Based on competitive analysis, some of the key factors that may give Blaze an edge over its
competitors are;
Price Skimming
– Products at Blaze will be priced higher than other lounges but lower than
luxury hotels
Cost-Benefit
– Members and customers will be provided with an ambiance and features that can
rival luxury hotels, but at a lower cost
Proven knowledge and capability
- Founders bring in strong understanding of how businesses
operate in the region
Relationships
- Existing relationships with corporates and business houses
Market trends
– The night life market is expanding at a fast rate. However, people are looking
for something different rather than a “me-to”model. Servicing a niche market segment is core to
the company’s strategy.
Price
Skimming
Cost Benefit
Proven
Knowledge
Relationships
Market
Trends
