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Marketing Strategy
While having a good product or service is mandatory for the success of a venture, equally important
is the ability of an organisation to ensure that it can identify and satisfy customer needs at a profit.
Therefore, the key essence of any marketing plan is to ensure that the product or service being
offered has a need in the market, is sold at a profitable price, is distributed appropriately to reach its
target customer and is marketed/promoted, so that the key aspects of the product or service are
communicated accurately.
